In the past 15 years the manufacturing and business world has changed dramatically.

With the explosion of the internet online marketplaces, more and more companies are selling directly to consumers and cutting out the middlemen in distribution.

Because their margins are higher, they’re able to make more per unit.

And if you’re in the manufacturing industry, this is bad news for you.

Competition is More Fierce than it’s ever been – and it’s going to get worse

Let’s face it, between you and me, you make a damn good quality product – but getting and keeping customers is getting harder.

Companies are taking higher margins selling directly to their customers. By cutting out the middlemen their making huge profits, and are able to make more money while selling – and manufacturing less.

Also, the popularity of online vendor sites like Alibaba has given companies easy access to cheap products, that in their mind is just as good quality as the product that you make.

Add on top of that, a slow economy and the idea “is there enough for everyone,” can start to feel really scary.

But what if you could turn that around and use the internet for your benefit? Instead of it bleeding your dry?

The Missing Link in Your Marketing – A Website that Sells

Your website is your main marketing tool, but more people, as high as 99%, don’t use it properly to generate tangible sales.

Most people create websites that are “online brochures.” They talk about the company and the language is very “us” focused.

By changing the marketing direction of your website and creating a customer focused website, you’ll acquire more leads and close more customers.

…And they’ll usually be high quality customers who will stay with you for a long time and buy in large quantities.

Below are 4 of the elements needed to create a website that sells.

1. Headlines – Proper, benefit-oriented headlines are vital to a websites’ success.

Why? Because if someone lands on your site and doesn’t immediately understand what the product you’re selling will do for him, he’s going to click off and you’ve lost him as a customer.

2. Benefit Oriented Copywriting – While the headline needs to grab attention, the copywriting needs to keep attention. The visitor will read the copy on your site, and again, if it doesn’t clearly communicate what the product will do for him, you’ve lost him.

3. Social Proof – This is big one. Get testimonials from previous and current customers. Don’t hide them on a “testimonials” page, include in the main copy of your site. It’s amazing what simple social proof will do to help sway someone to choose your company over a competitor.

4. Poor Lead Capture – Most websites make it impossible for a visitor to contact the company. The website has a “Contact Us” page with 15 different fields for them to fill out.

Who will fill out the form? Only those really desperate to contact you.

By reducing friction, more interested prospects will call AND by adding a proper lead generation system on your site, you can gather the contact information on prospects months before they’re ready to purchase.

So how do you use these strategies to grow more business?

The first thing you should do is put your information in the fields below and we can schedule a strategy session. We’ll review your business and current marketing and see how we can plug in these new strategies so you can capture more leads and acquire more customers!

Put your info in for a free strategy session on how you can capture more leads and customers:

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