Back in February 2013 I found myself in the middle of a conversation with someone regarding the lead generation capture page on their site. In a nutshell, they were having tons of visitors (in the 1000’s per day), but were only getting a small handful of signups – and most of them were bad leads.
I took one look at the page and realized why the signup rates were so bad.
I put myself in the mindset of a potential prospect. The site basically told me that I should put in information (which included things like my full name, full postal address, and my plans for marketing and selling their product), and only then would they send me information.
I told him that they need to make their signup page more enticing by doing 3 things:
1. Putting together some type of white paper or free report about why someone would want to buy their product
2. Cut the signup form down to 2 fields: First name and email
3. For goodness sake put some type of teaser on that page that would make hot prospects want to buy the product!
I told him what was probably happening was warm leads were coming to page, seeing a long signup form to fill out, as well as little value on the page, and leaving.
These are busy people (the type of people you want to attract to your business). They don’t have time for this!
The “bad leads” were more than willing to fill out the form – probably because they have a lot of time on their hands (AKA, people you don’t want selling your product).
“Basically,” I told him, “you’re inviting these bad leads.”
He looked at me like I was some sort of genius.
But that got me thinking – what if other business owners were experiencing the same thing?
A few days later…
I got into a conversation with another friend who was also telling me about problems he was having with lead generation in his business.
He was running PCC campaigns, and again, he was getting bad leads (as in, leads that wouldn’t pay his fee).
Again I shared a few of my strategies with him which readily accepted.
A few days later I found myself sitting at my computer writing the outline for my Email Marketing book. It wasn’t something I planned on, it just kinda happened.
I found myself looking at a full outline for my book, which I completed in less than 2 hours.
As I was writing I began getting into more conversations with business owners. It looked like my assumptions were correct – there was a need for this book.
The book took me 6 weeks to write, another 6 weeks to edit. Then I handed it off to an editor who polished the entire thing.
After I received the edited copy back I gave it to a few colleagues to review. They all came back with incredibly positive reviews. One f the reviewers who was a consultant to the company I work for, and had a wide circle of professional contacts, told me that this book was “so needed,” and that he would be recommending it to everyone he knew.
The Book
Email Marketing Automation is not just a book on email marketing, it’s a new, fresh approach to the entire way a business should be run.
We live in the 21st century and we have technologies that can help us with so much of our lives – and that includes our business.
Email Marketing Automation: How Any Business Can Automate their Lead Generation and Increase Sales shows any business owner exactly how they utilize this in their own business.
Imagine running your business and lead gen was taken care of. In many businesses this is what they spend the most time on – and now you can automate it! (crazy, I know)
As an added bonus for purchasing the book, you’ll also receive my secret 3-Step Email Copywriting Checklist, which can reference for every email you write and make sure you hit all of the main points for maximum benefit.
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